The Swan Cycle

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The Swan Cycle sportive is a fantastic adventure through the Worcestershire Countryside. From one of the best pubs in Worcestershire taking you along the most scenic routes.

With three distances of 10, 27 and 50 miles this sportive is for everyone!

Family Ride: 10 miles 

Fun Ride: 27 miles

Challenge Ride: 50 miles

Date: 8th September 2018
Event HQ: The Swan Inn, Chaddesley Corbett, DY10 4SD


As an end of summer sportive test, The Swan Cycle II pretty much has it all. Weaving around rural roads in the county of Worcestershire the route will give you some challenging climbs, winding roads and amazing views.

Family Ride

We have added an additional Family Ride which is for adults and children (above 12 years of age). The family is a 10 mile route along country roads and passing woods and on a fairly gentle route.

Fun Ride

The Fun Ride route has a steady start taking you north through Drayton and Belbroughton until you begin to climb the Clent. You’ll then pass through small villages such as a Elmley Lovett, Hartlebury as you head south where you have an opportunity to recharge at a refreshment stop along the way.

Starting to head back towards the Event HQ in Chaddesley Corbett, you’ll have a feeling of accomplishment and excitement as you reconvene with your friends and family at The Swan Inn.
Challenge Route

For those taking on the Challenge Route you will head south towards Upton Warren along fantastic relatively flats country roads. Coming back around going through Lower and Upper Bentley you will see the Lickey Hills in your sights for one last climb.

From here on in, there is a relatively flattish route towards the finish with the odd spike in gradient, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

Once you reach the Event HQ there will be refreshments and food available to buy.

Event Type: Road

Event HQ: The Swan Inn, Chaddesley Corbett

Family Ride – 10 miles (Family Ride start is 11.00am)

Fun Ride – 27 miles

Challenge Ride – 50 miles

Registration Opens: 9.00 am

Start Time: Rolling start from 9.30am onwards

Entry on Day: Yes, if the event is not sold out.

What’s Included

Event centre facilities and parking
Mechanical support
Medical support
Full route marking
Rider public liability insurance
Feed Stops en-route
Pick-up wagons
On site catering
Event photography by MJF Photography
BBQ and refreshments for sale at the finish

What to bring

Please bring the following:

Spare pump
Spare inner tubes
Cycling glasses
Basic tool kit
Water bottles with water in
Water proof cycling gear just in case
Fully charged mobile phone
Food supplements for the journey (there will be refreshment stops as well)


Parking is available in the field to the rear of the pub accessed through the large car park. There will be an event helper to guide you to your space.


This will be taking place from 9.30 – 10.00 am at the entrance to the car park. All participants are to report in and make sure all details are correct e.g contacts details.

Rider Briefing

There will be a short briefing regarding safety, timings, finish line and refreshment locations.


All participants to arrive at 9.30am to aim for a 10-10.30am start.
Contact Us

If you require any more information please contact us on:

Tel. 01562 777302


The Cause

10% of the entry fee will go towards the chosen charity in addition to any money raised by the participants of the cycle event. Please download a sponsorship form to start your fundraising.

This event is in aid of MIdland Air Ambulance Please read below and see how the charity can make a real impact!

Midlands Air Ambulance is the charity responsible for funding and operating three air ambulances serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK. The charity also provides secondary cover to the surrounding areas, such as Warwickshire and mid Wales.

Since 1991, the charity has responded to more than 48,000 missions averaging 2,000 per year, making it one of the longest established and busiest air ambulance organisations in the UK.

The charity’s three aircraft each carry a crew comprising pilot, two paramedics or flight doctors plus full life-support medical equipment. Operating from strategically located regional airbases, 90 per cent of the region is within reach within eight minutes.

If a patient reaches hospital within the Golden Hour (60 minutes after their injury) their chances of survival are dramatically increased. That is why the rapid response of the Midlands Air Ambulance is so vital in an emergency situation.

What is not widely known is that Midlands Air Ambulance receives no Government or National Lottery funding. Each Midlands Air Ambulance mission costs £2,500 and in excess of £7 million is needed each year to keep its three air ambulances operational, which is donated entirely by the public and local businesses, with four in ten of those we help funded by Gifts in Wills.

The charity is fortunate to count on tremendous public support and good will, but never takes this for granted. Winning and keeping hearts and minds is an essential and constant challenge. That is why it regards the real ‘helicopter heroes’ as not only the aircrew, but those often unsung ground heroes, its fundraisers.